Search Engine Optimization is a method to allow search engines to access your website by honing in on your meta tags. Therefore, you must ensure that your tags are properly worded and placed, i.e., using a specific number of characters for your title, keywords, and description, on every page of your website as this will ultimately increase your traffic flow.
But before all this, you must be aware of that Web Design is an important aspect for SEO. Therefore, you need to design your website in such a way so that it is much more appealing to its visitors than the others out there. After all, Good website designs allure visitors to at least visit through the whole site.
Hence here are some web design tips to make your site look more attractive.
* You must choose carefully, a professional color scheme for your website as it represents your company's image. Stick to two or three complementary colors.
* Try to use images and graphics in your website. This will prove to be highly beneficial for you in case the visitor is not free to read your content but if you can attract them by images then you can convey your important message clearly. This will also help in capturing the visitor's attention and recall your site to visit again and again. But remember, do not over use Flash and other animation tools as this leads to an increase in page's loading time and also looks unprofessional.
* Try to use bullets and numbering to make your content more crisp and lucid. Your visitor might not read every sentence of your content but can read the bulleted points easily.
* You must ensure that your visitors can read the text on the background i.e. if the background is dark always use light color for the writing a text and visa versa.
* You don't need to fill the whole screen with text and graphics instead use the white space effectively, and allow elements to breathe.
* Try to create a simple logo to identity your website. And this very logo explains everything about your business, hence you must take utmost care in not to use more than three colors and not to make it too wide or too tall. Also, have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.
* You must provide a way back to your home page on every single page of your site and give your customer the information they will be looking for and help them find it easily and quickly.
* You must keep your site's navigation consistent. What you do on one page, should be done the same way on the rest of your site's pages. Keep the colors consistent as well.
* You must make sure that your page loads faster. If viewers have to wait for a page to load then they will switch over to somewhere else. It is estimated that if a page doesn't load in 8 seconds you will lose 1/3 of your visitors.
Hope you will get more benefit from these tips and got to grow your business.
